A Custom CRM and Dashboard Built Around How You Actually Work.
You have outgrown the spreadsheet, but you don't need a six-figure Salesforce rollout either. We build the middle ground: a CRM and dashboard shaped to your exact pipeline, on your own stack, that you own outright.
What is a custom CRM and dashboard?
A custom CRM is a system built around your specific pipeline and process, instead of a generic tool you bend your business to fit. A custom dashboard is the single screen on top of it: every lead, every follow-up, every booked call, and your key numbers in one place. Together they replace the tangle of spreadsheets, tabs, and half-used tools most growing service businesses run on.
You Are Stuck Between a Spreadsheet and Salesforce.
The market gives you two bad options, and nothing in the middle where most service businesses actually live.
Off-the-shelf never quite fits
Generic CRMs make you rename fields, ignore half the features, and bolt on tools to cover the gaps. You end up managing the CRM instead of it managing your pipeline.
Enterprise dev shops quote like it is enterprise
Search "custom CRM development" and page one is offshore firms with opaque six-figure quotes and month-long discovery phases. Overkill for a business that just needs its pipeline in one place.
Your data lives in five tools that do not talk
Leads in one app, jobs in another, follow-ups in a third, revenue in a spreadsheet. Answering "how is the business doing this month" means stitching it all together by hand.
What We Build
Built to your exact pipeline
Stages, fields, and views that match how you actually sell and deliver, not a template you contort your process to fit. If your business has a quirk, the system has it too.
One dashboard for the whole business
Leads in, follow-ups due, calls booked, revenue by source, team activity, all live in one screen. The "how are we doing?" answer becomes a glance, not a project.
Connects to the tools you already run
Ads, forms, email, calendar, WhatsApp, accounting, your automation workflows. Data flows in automatically so the dashboard is always current without anyone updating it.
A client portal, if you need one
Give your own clients a branded login to see their leads, reports, or project status. The done-for-you version of the agency portals everyone cobbles together from five tools.
Built on a stack you can hire for
Next.js, React, and Supabase. Proven, boring, and easy to find developers for when you scale past us. No proprietary platform holding your data hostage.
You own all of it
The code, the database, the accounts, yours from day one. No per-seat fees climbing forever, no lock-in. If we part ways, everything keeps running and it is all yours.
Off-the-Shelf CRM vs. a Custom Build
| Off-the-shelf SaaS CRM | Custom build (us) | |
|---|---|---|
| Fit to your process | You adapt to the tool | The tool is shaped to you |
| Cost over time | Per-seat fees that climb as you grow | One build, then it is yours |
| Your data | Lives in their platform | Lives in your own database |
| The gaps | Bolt-on apps and workarounds | Built in from the start |
| When it makes sense | Simple, standard sales process | Your workflow is the reason nothing off-the-shelf fits |
How the Build Works
Map how you run
A free call where we map your pipeline, the numbers you actually need to see, and honestly check whether you even need custom, or just a better setup of what you have.
Design the system
We design the CRM structure and the dashboard around your process, and agree the scope and a fixed price before building starts.
Build and connect
We build it on your own stack, connect your existing tools so data flows in automatically, and test against your real pipeline.
Launch and hand over
We migrate your data, go live, and run a recorded handover so your team can run it without us. Then we support and extend it as you grow.
We Run Our Own Agency on One of These.
Problem: Most people selling custom dashboards demo a polished mockup you will never actually get, built by a team you will never meet.
Solution: The pipeline dashboard we would build you is the same kind we run WebNexaAI on: every lead from ads and the site, every AI follow-up, every booked discovery call, in one view on Next.js and Supabase, the exact stack we would hand you.
Common Questions.
Something we missed? Ask on the call, or use the chat in the corner.
Honest answer: most businesses do not need custom, they need their existing CRM set up properly. On the first call we tell you which camp you are in. Custom is worth it when your process is genuinely unusual, when per-seat fees are getting painful at your team size, or when your data is trapped across tools that will not integrate. If a proper GoHighLevel setup would fix it for a fraction of the cost, we will tell you that instead.
Off-the-shelf CRMs (Salesforce, HubSpot, Zoho) are built for everyone, so you adapt your process to them and pay per seat forever. A custom CRM is built for your process specifically, lives on your own database, and is yours to own. Off-the-shelf wins for standard, simple sales processes. Custom wins when the tool keeps getting in your way.
Our builds fall in the standard $3,000 to $15,000 range depending on scope: number of pipelines, the dashboard complexity, integrations, and whether a client portal is included. That is a fraction of the six-figure quotes the enterprise dev shops on page one will give you, because we build lean on proven tools. Fixed quote after the discovery call.
Yes, and it is often the fastest win. If your data already lives in a few tools, we can build a unified dashboard that pulls from all of them into one live view, without ripping out what works. Sometimes you keep your CRM and just get the dashboard you were missing.
Low and predictable. You pay for hosting and any third-party services the system uses (typically a modest monthly amount for a small business), not per-seat CRM fees that climb every time you hire. Optional ongoing support and new features are quoted separately, only if you want them.
Fully, from day one. The repository, the database, and the infrastructure accounts are yours. We build inside your accounts on your stack. If you ever stop working with us, nothing switches off and you lose nothing.
Get Your Whole Business on One Screen.
Book a free 30-minute call. We'll map how you run today, show you what a custom CRM and dashboard would look like for your pipeline, and tell you honestly if you even need one. No six-figure quote, no pressure.